Mars Project – Booster Brand Introduction

Let massage become easier.
A healthier future is now within reach.

Mars Project is a startup dedicated to exploring human potential, aiming for holistic self-transcendence of body, mind, and spirit. The company is structured into three main divisions: equipment R&D, sales management, and “Mars Human Experiments.”

The founder, Huang Chen-Hsuan, graduated from the science and math gifted program at Taipei Municipal Jianguo High School. He initially studied Physics at National Taiwan University before transferring to Philosophy. He later pursued graduate studies in the United States, earning a Master’s degree in Sports and Recreation Management from the University of Tennessee.

He entered the sports equipment industry and founded his own venture, leveraging patented in-house R&D technology and licensing it to factories in China to generate his first major success. This ultimately led to the establishment of Mars Project. Among its products, the most well-known is the BOOSTER fascia gun.

“Booster” means a propeller or accelerator. The brand philosophy is to help users quickly recover from physical fatigue after exercise and return to their strongest, best state—acting as a “booster” that powers people from behind.

Beyond serving consumers, Mars Project also fulfills its corporate social responsibility by sponsoring many Taiwanese athletes, aiming to grow together with them and help the world recognize Taiwan through sports.