Nusharp is a cutting-edge supplier of shears, scissors, and knives. Its core competence is the cutting edges, from the most delicate barber scissors to the toughest cutters for aramid (e.g. Kevlar ), composite fabrics, and the component blades for plastic pipe cutters, etc.
Nusharp works to increase end users' value by advancing function and performance and then reducing the total cost of ownership. Its products serve not only professional users but all those who care about their performance with the tool they use, such as high-end DIYers.
Nusharp pursues close working relationships with business partners— importers, distributors, resellers, marketers, and suppliers. Business partners help to identify the unmet demand, and Nusharp then works to meet that demand by tailoring products specifically for that niche. Nusharp pursues a strategy with variety-based positioning, which focuses on subsets of products or services that various industries offer. It concentrates its resources on producing a focused range of products that are outstanding for particular users' requirements or preferences, for particular applications, for users with certain capabilities, or for specific usage situations, and aims to surpass the offerings of any competitor.