YEU YUEH ENTERPRISE CO., LTD., Ltd. was founded in 1977 and is one of the world's leading manufacturers of hand pullers.

Yu Yu has developed and patented a frictionless hand puller series, a fully automatic webbing retraction hand puller, and a patented cargo bar, some of which are custom-made for internationally renowned retailers such as Walmart and Home Depot in the United States. To enhance product quality and safety, Yu Yu continuously improves its manufacturing processes. In 2016, the company successfully passed Home Depot's factory audit, which has even higher standards than ISO certification. In 2018, Yu Yu also passed Walmart's factory audit, making it one of the few Taiwanese companies certified by these two major U.S. retail giants.

Yu Yu specializes in manufacturing hand pullers, tie-down straps, ratchet straps, cargo securing straps, and safety straps, all integrated with its patented frictionless mechanism. Additionally, Yu Yu is the only company in Taiwan to have patented cargo bars and various cargo-securing hardware products, both finished and semi-finished. These products are applicable to a wide range of vehicles, including large trucks, container trucks, 3.5-ton trucks, pickup trucks, and motorcycles. As Taiwan’s leading hand puller manufacturer, Yu Yu continuously improves its products and manufacturing techniques. In recent years, the company has invested $2 million to enhance stamping automation, resulting in more innovative products.

Yu Yu oversees the entire production process, from design, stamping, assembly, and sewing to packaging and export. The company meticulously focuses on every product detail, striving to provide customers with the highest quality and best service, aiming to exceed customer expectations. Yu Yu's patented products are widely available in major international retail stores, including Walmart, Home Depot, Lowe’s, True Value, Ace Hardware, Kroger, Sears, Kmart, and more.

With nearly 40 years of manufacturing experience, Yu Yu has steadily expanded by continuously investing in equipment and patent development to meet the diverse needs of customers worldwide. Looking ahead, the company is committed to ongoing innovation in patented designs, ensuring the sustainable development of both Yu Yu and its supply chain. The company’s hand puller product line is one of the most comprehensive in the world, featuring nearly 80 different hand puller designs in a variety of materials, sizes, and lengths, offering customers a wide range of choices.